The idea is that internet companies begin their business small, but with scalability. This will allow them to easily alter their web 2.0 application should demand business size increase.
By basing a business on this pattern, Web application companies can begin small with minimal costs but grow to accommodate millions of viewers and customers while only requiring a small amount of staff.
The Web 2.0 application I have decided to research is Explosm.net, home to the Cyanide and happiness web-comics. Explosm is a web based company that releases daily web comics. This site began back in 2004 and consisted of four people who began to take turns creating a new comic strip for every day of the year, and has continued to do so up until now.
Explosm quickly became a very popular website, and in 2006 was ranked 2,777th most visited website with over a million daily visitors.
Explosm eventually had to upgrade to a new server to accommodate the frequent traffic.
Another example of scalability is the addition of merchandising within the site. Due to its popularity, customers can now buy merchandise based on the webcomics ranging from t-shirts, toys and posters and has now globally released two books based on the website comics.
Due to its popularity, Explosm's website was then capable of including and attracting advertisers.
Issues that are always involved when starting internet companies is the possible failure of the website. By starting with a small scalable company, financial loss is reduced is a company is forced to close down.
I think explosm has a bright future due to its popular web comics that continue to attract a large fan base every day. Due to its small ongoing costs, it can easily change in order to accommodate future requirements.
References:
http://www.explosm.net/
http://www.statsvillage.com/www/explosm.net
http://www.statshow.com/explosm.net
http://en.wikipedia.org/wiki/Cyanide_and_Happiness
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